When Kurt Lewin came up with the framework for Force Field Analysis it was only applied to social situations, as in conflicts/society. If we take the same framework to innovation it becomes hugely applicable in developing ideas within an organization, which in itself is a complex social setting. In this post I will try to explain the basic form of force field analysis and how I think it can be applied in an innovation context.
First the concepts, “force” is a factor that drives movement within a setting, and “field” is an overall/gestalt setting as combination of many elements including motives, needs, ideals, values etc. In the analysis we list down forces that move a goal in opposite directions as is like below
|Worst Outcome aka Hell: _____________||Ideal Outcome aka Heaven: __________|
|Forces in the negative direction
||Forces in the positive direction
Key questions to ask in the analysis after you list forces are
- What can I do to eliminate/reduce the forces that are against developing an idea further?
- How can I reinforce/strengthen the positive forces that will push the idea further faster towards an ideal outcome?
- Can I add a new positive force?
It is interesting to note the similarity between Ideal Final Result or Future Backwards here. But the key difference is force field analysis is centered in the “NOW” (not on a future or past), thereby assessing the current setting and draw a path to creating favorable conditions for innovation to flourish.
Even if it means communications/messaging, building relationships, having an open conversation, resolving conflicts of interests, agreeing to share credits/power/outcomes, among other “political” action that an innovation manager does.