metaidea

Community Stimulation Ideas 1

I presented the below concept map to one of our client managers for stimulating a community. We did an ideation afterwards and came up with ideas relevant to each facet of the map. This post is a listing of some of those ideas.

To start with I am picking members and their identity, this is one of the most important foundation of the entire community movement itself. Without a shared sense of identity and purpose there is no community action, but it is necessary for us to keep them independent. Example, A local Rajinikanth fan club (the identity) might take up a community drinking water project (the purpose). In IT Services industry we tend to overlay identity and purpose a lot and hence neither becomes magnified well enough for action.

Subroto has this ‘twice away’ rule, that the purpose should be for someone who is twice removed from the community like a ‘customer’s customer’. This rule makes you keep the identity and purpose distinct in a natural way. There have been communities within MindTree that have used this in their roadmap specifically Technical Leadership community.

Here are the ideas on identity

  1. Creating a visual identity, these could be logos, icons, website themes, etc
    1. Better will be to allow the community to come up with its own images
  2. In addition to the visual identity catering to other senses like having a slogan or tag line
  3. Gift these logos in forms that can be used, worn, shown, carried around. I call these ‘props’ these can include mouse pads, bags, pens, vendor ware type t-shirts, mugs, etc
  4. Have the community identity/logo printed in business cards
  5. Introduce members to the community in a rigorous schedule like 3 per week and continuously for 30 weeks. There are several ways to do this
    1. having a standard set of 5 questions and leaving the last question for the member to ask and answer
    2. Sabre asks its employees their hometown while profiling and that is a strong identity
    3. Including a personal version of the vision from every member
    4. Asking specialization while introducing
    5. Allowing for self declaration of expertise
  6. Building expert locator page from above introductions
  7. Have a competency mapping that is not more than 2 levels
  8. In a loosely connected virtual world it is unfair to assume that members will only use your community space, poll for where majority members are and move your community action there
  9. If members are participating in external discussions or conferences magnify them internally. Example that is popular is participation in forums, commenting on external blogs etc
  10. (Re-)Publish case studies of members that are openly available, this will add value and recognition to the virtual space in the set identities
  11. Allow and finance members to take field trips to proximal domain areas in academics or industry. Supply chain community will want to spend a day in UPS to see what is their supply chain process like.
  12. Arrange academics to come in and present new concepts to the community
  13. Identify local chapters of larger communities and get invites for events to members
    1. Get active members to go together
    2. After the event get them to present it internally
  14. Find and encourage behavior of active members. Move peripheral members to participate with one action example is marking “like”, rating content etc
  15. If a member is active, remove any road blocks to further activity
  16. Publish non-intrusively about member activity, live feeds, activity streams are doable
  17. Give active and central members role to play in strategy and plan meetings
  18. Identify at least 5 heartbeat measures example sessions, views on site, discussion responses, connects, new members, introductions, newsletters etc
    1. Support all of them
    2. Set targets for all of them and follow up rigorously
  19. Empower financially to the allowed maximum as per budget
  20. Identify a social object that members relate to

    You have more ideas? please do comment…

    Standard
    cognoise

    Community at the verge

    I had this naïve understanding of CoPs, that there will always be only one dominant identity (location, technology, role, batch, gender etc). But the more closely I observe them, the more interesting they get. In reality conversations in groups get richer only when 2 identities collide, mingle, may be even conflict and disperse.

    As I reflect on my own professional life in hostile client locations I have worked from, it starts with the conflict of identities, the typical consultant (aka the devil) versus client (aka been here done that). When I took conversations forward towards any objective even with conflict, trust relationships were always built by default.

    So it is with CoPs. Trouble comes when K Managers are given responsibilities of nurturing communities but not necessarily improving the conversation quality. Hugh Macleod, Doc Searls all say conversations can be controlled only by improving them and for that independent thinking from multiple perspectives (hence identities) is necessary and that only smart conversations scale (without the central KM team probably)

    If you are a K Manager here is a measurable objective, of the N conversations that you enable (?) or participate, what % of them improved (?) by your action, opinion, setting.

    PS:

    ? defined by someone else as always…change this

    Standard
    Uncategorized

    Identity perspectives

    Integration: Belongingness, shared understanding on goals and beliefs, same values within the organization

    Differentiation: Sub culture and sub identities, Class and power mentality within the organization that makes all unification efforts false

    Ambiguity: Emergence and dissolution of sub identities, active and dissolving communities or opinions on issues

    Standard