I am in the idea business for about 7 years now, usually my kitty is small in terms of budget to spend, management attention, and customer appetite to ideas. Problems/Opportunities are as always many and wide. Making this a green territory for the consultant in me. 3 realities that I face are pictured below. I will then pick reasons from each and make case for the consultant in you to learn a systematic innovation method this year. It is still not too late for a resolution.
First no one including you, your boss, his/her boss, their customer, his/her investor knows for sure which will be the greatest idea (since sliced bread, iPhone, facebook, flush toilet, the movable type, safety-pin, or whatever). Greatest here is one that gives max return, finds large customer base, impacts life, etc on the outcome side. So I go for safety with numbers, instead of the 2 large bets can I get 200 ideas and later ruthlessly eliminate, or make ideas robust socially from that base before investing. If I knew how to get from 2 to 200 ideas in say 4 hours.
Second, problems manifest as contradictions or trade offs. When I try to solve one problem I have only merely shifted its base to a different department, or another part of the system. Examples could be while increasing revenue there is a disproportionate increase in marketing costs as well, while scaling up operations fast there is also significant loss of critical substance/knowledge, by increasing hourly rates am I killing a customer account slowly, and more such combinations. I don’t want to compromise on anything really, we just yet don’t know how.
Third is on the search for the rare breed genius/creative person that all of us want in our team. My experience is hugely disappointing in this front, because I can never afford this “genius in residence” and wait for the eureka moment. Instead I take safety in history, all problems that can be solved, have already been solved (by all those dead geniuses I don’t have to pay for) and I just have to adapt the solutions for my situation. Again if only I knew how.
So in short here are the 3 different reasons why you need to add ‘systematic innovation’ to your consulting arsenal/portfolio,
- To take safety in large number of ideas
- To not compromise on outcomes or merely shift problems
- Not afford another unpredictable genius to solve problem that have been solved elsewhere
It does not matter much what that specific innovation method is, but Sensei is guaranteeing a sharper edge to you.