metaidea

Community Stimulation Ideas 2

In this post, I will touch one aspect of the stimulation exercise viz. visioning (not those usual platitudes, but something more real and has utility to the community). Both the methods are very similar and rely on the same simple cognition fact that we cannot tell lies backward in time. We can easily build a grandiose of lies as we move forward in time but try doing it backward, we cannot go farther than 2 steps. The methods are

  1. Ideal Final Result from the TRIZ method portfolio
  1. Future Backwards from the Cognitive Edge method portfolio

IFR/Ideality as it is popularly known is a combination of 3 things is defined as [Benefits/(Cost + Harm)]

Instead of taking incremental steps forward in time, you take a far reaching jump to sometime in future and assume that the functions/benefits of the community is achieved without any harm and cost to the members. As you move backwards you can notice the number of options/choices increase.

Once you have done this, you search for solutions for intermediates back from the IFR, you can bin time as is convenient to the community

3 questions that should be asked in the same order during this process are

  1. What is the IFR of my community?
  1. What is stopping me from achieving that and why?
  1. How could you make that disappear? What resources are available to help?

Finally you can possibly find other communities that have already solved those problems.

During the process of doing IFR you can actually surface many conflicts that exist between community and members, as IFRs tend to be vastly different, mark them as key opportunities or issues that need resolutions/agreements.

Future Backwards is a complexity based facilitation technique that is used "to increase the number of perspectives that a group can take both on an understanding of their past, and of the range of possible futures. It can be used to discover what entrained patterns of past perception in an organization are determining its future"

In a Future backwards you will have

· Current state (the situation that we are currently in and going backwards what decisions, events and turning points led to it)

· Hell (if Murphy’s law was in full action ("everything that can go wrong, going wrong"), what events can lead to it and what would happen to the situation in a specific time period usually 1-2 years)

· Heaven (if everything was going right, what would the situation look like and what events might lead to it in the period)

· Turning points or Accidents (that can lead from one event to previous i.e. backwards in time)

Like in the picture below

You will start with explaining the current state and drawing key ideas/events. Choose one of the most significant idea/event and keep going back in time identifying prior turning points. This is step 1.

Start from top right to map back from the impossibly extreme heaven and do the same process of mapping backwards turning points possibly towards a past event. This is step 2.

Next start from the bottom right to map back from impossibly extreme hell and do the same process of mapping backwards turning points possibly towards a past event. This is step 3. Time stamps are optional for all the events. Facilitation takes 2-3 hrs with some deep silences in between.

Several outcomes are possible from the above 2 methods that include visions, roadmaps, patterns of entrained thinking, seeing how past influences our future, marked differences in different groups’ understanding of the current state etc.

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metaidea

Community Stimulation Ideas 1

I presented the below concept map to one of our client managers for stimulating a community. We did an ideation afterwards and came up with ideas relevant to each facet of the map. This post is a listing of some of those ideas.

To start with I am picking members and their identity, this is one of the most important foundation of the entire community movement itself. Without a shared sense of identity and purpose there is no community action, but it is necessary for us to keep them independent. Example, A local Rajinikanth fan club (the identity) might take up a community drinking water project (the purpose). In IT Services industry we tend to overlay identity and purpose a lot and hence neither becomes magnified well enough for action.

Subroto has this ‘twice away’ rule, that the purpose should be for someone who is twice removed from the community like a ‘customer’s customer’. This rule makes you keep the identity and purpose distinct in a natural way. There have been communities within MindTree that have used this in their roadmap specifically Technical Leadership community.

Here are the ideas on identity

  1. Creating a visual identity, these could be logos, icons, website themes, etc
    1. Better will be to allow the community to come up with its own images
  2. In addition to the visual identity catering to other senses like having a slogan or tag line
  3. Gift these logos in forms that can be used, worn, shown, carried around. I call these ‘props’ these can include mouse pads, bags, pens, vendor ware type t-shirts, mugs, etc
  4. Have the community identity/logo printed in business cards
  5. Introduce members to the community in a rigorous schedule like 3 per week and continuously for 30 weeks. There are several ways to do this
    1. having a standard set of 5 questions and leaving the last question for the member to ask and answer
    2. Sabre asks its employees their hometown while profiling and that is a strong identity
    3. Including a personal version of the vision from every member
    4. Asking specialization while introducing
    5. Allowing for self declaration of expertise
  6. Building expert locator page from above introductions
  7. Have a competency mapping that is not more than 2 levels
  8. In a loosely connected virtual world it is unfair to assume that members will only use your community space, poll for where majority members are and move your community action there
  9. If members are participating in external discussions or conferences magnify them internally. Example that is popular is participation in forums, commenting on external blogs etc
  10. (Re-)Publish case studies of members that are openly available, this will add value and recognition to the virtual space in the set identities
  11. Allow and finance members to take field trips to proximal domain areas in academics or industry. Supply chain community will want to spend a day in UPS to see what is their supply chain process like.
  12. Arrange academics to come in and present new concepts to the community
  13. Identify local chapters of larger communities and get invites for events to members
    1. Get active members to go together
    2. After the event get them to present it internally
  14. Find and encourage behavior of active members. Move peripheral members to participate with one action example is marking “like”, rating content etc
  15. If a member is active, remove any road blocks to further activity
  16. Publish non-intrusively about member activity, live feeds, activity streams are doable
  17. Give active and central members role to play in strategy and plan meetings
  18. Identify at least 5 heartbeat measures example sessions, views on site, discussion responses, connects, new members, introductions, newsletters etc
    1. Support all of them
    2. Set targets for all of them and follow up rigorously
  19. Empower financially to the allowed maximum as per budget
  20. Identify a social object that members relate to

    You have more ideas? please do comment…

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    cognoise

    3 point social media strategy

    I see several parallels between what is happening in the web versus what is happening within an intranet on social media. Example, What the brands are doing about consumer behavior is what functions/management should do about employee behavior within the enterprise, however then that’s just one aspect. While it takes much longer for enterprises to catch up with the available open internet technologies, fundamentally designing a social media strategy can be done in a technology agnostic manner.

    I call it in cliché terms the ‘Connections > Conversations > Engagement’ or the E=MC2 strategy

    Engagement equals My actions on Connections and Conversations

    Connections are made, at multiple levels of abstraction. Several types of connections are possible such as a person to person connect or between a person and a brand.

    All connections have one thing in common, connection are made in a specific space.

    Physical proximity is a key factor in making connections, people don’t look for the perfect or the most relevant connection, they just go with what is the closest even if less relevant. After all it is only 6 degrees of separation between any of us, Milgram proved it before we were born

    Virtual Spaces is next, with multiple channels opened up and each with its own level of information noise.

    How clearly and loudly can you hear your audience speak about you in a virtual space, be it the bulletin board or on twitter?

    If your people are more connected via SMS it might make sense to build a mobile phone directory than deploying a content management system.

    Identities play a key role in connections, while it is easy to connect with people who have multiple matching identity facets.

    Have you heard of the social objects, these take background center stage and necessary for connect to happen.

    Connections trigger conversations (and spam)

    Context to the conversation is what my social media presence does for me, if I am a brand and all I have is a badly packaged shoddy product.

    I may hide my brand behind any social media and all I will end up getting is firing from every connection.

    On the other hand you have a small but staunch following on your product and you intend to hear all the voices from this following, your strategy is to be all ears to any comment on a convenient platform, preferably where your users already are registered.

    Building trust through conversations is based on honesty and just being who you are.

    Being prepared to have the nasty conversation in open is an option, but to ignore it is not.

    (Note to Self: While expressing thoughts and viewpoints it must be noted that downright honesty and first person content gets far more responses than preachy second or third person passages.)

    Conversations when acted result in engagement

    It is not enough to be conversing in the social media, it is plain necessary to act on feedback and respond in surprisingly delightful ways to the followers. I exist only because of them and I see no better way to improving myself than through this conversation. Trending follower needs through conversations and seeking active feedback is hard work, there are thankfully many tools and methods.

    So, What is your social media strategy?

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