I am not a philosophy major, but I understand the differences between reason, will and desire. In a corporate setting, most published “content type” from top is just plain reasons viz. whys to do something, to approve a budget, to take up a new initiative, an ROI and more such. But the will and desire are left out mostly. When you hear “to lead by example or walk the talk”, it is an indication of will, and when you hear “did not feel like doing it” “ Yes, but…” it is an indication of desire (or the lack of). At this point, we depart from the simple system definition to one in the complex domain as the agents and actions are intertwined. Will and desire (or the lack of) spreads faster and influence actions more than the published reasons. To work only with reason and undermine will and desire is a forceful push from the complex domain to simple domain.
A simple framework for action/change thus in any reasonable sized system should handle all 3 (reason, will and desire). One may be more magnified than the other, and in fact, they should be. When this happens, a series of actions unfolds with no clear attribution possible. These are system responses and agents are playing part. Here is where stories that people tell each other and social objects come in, bringing players from all over the system for action willingly.
A simple metaphor for this framework is the simple head-hand-heart to reason-will-desire respectively. In action/change scenarios, all 3 operate simultaneously, but you can never determine outcomes. If boundary conditions are favorable, outcomes are impactful and always contextual.
Now to orient a bunch of leaders on this head-hand-heart framework is easy, make a list of past failed initiatives like below
|Initiative 1||<<Enter biz case/ROI/5W etc>>|
|Initiative 2||<<Enter policy change, mobilized support, experiments done etc>>|
|Initiative 3||<<Enter social objects, desires tapped, etc>>|
When you fill this up, you will notice that the last column will be the most sparsely filled or even empty.
Coming from an industry that runs on perennial initiative fatigue, I was not surprised when I filled one for myself.
Try it …