metaidea

Evolution and speed measures for innovation

I keep hearing “becoming more nimble“, “quickly responding to customer needs with ideas”, “rapid prototyping” that inherently speak of a speed metaphor in innovation. But what if we were proceeding in the wrong direction but very fast. An independent speed measure without looking at the evolution direction is meaningless and risky from an investment perspective. Very similar to running a project that is on time, under budget but for the wrong requirements.

It would be useful to look at the evolution within a space as ideas get developed using different methods.

For speed of course the measures will have some form of time in the denominator like

  1. Ideas per month per area
  2. Prototypes completed per month per technology
  3. Investments per year per portfolio

These can be plotted easily for comparison of speed across a time frame.

But what about the direction, here I feel directly tying business alignment on longer term goals and strategy comes in. A simple evolution potential is a web plot touching multiple different evolution directions usually within a single portfolio or in some cases many portfolio. It is a relative figure that gets plotted across the dimensions comparing against the maximum possible limit or an ideality (usually a scientific limit, like speed of light,  mobile internet reach, maximum load etc or the Ideal Final result we talk in TRIZ). All the axes are equidistant and same scale as the values are normalized as below

Normalized plot value ={Actual value – minimum need} / {Maximum/Ideal value – minimum need}

For example dimensions of a CRM system evolution you may have

  1. Communication / engagement frequency
  2. Revenue per sales staff
  3. % sales from new technology / service
  4. customer service satisfaction index

each round of innovation around maximizing these dimensions will be tracked on a single plot like below, giving you a sense of progress from those ideas. (Try and imagine what your head of sales told in last quarter analyst meeting on any of the metrics)

EvolutionPotential (2)

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