When people discuss innovation, strategy gets tied in for various reasons,
- to prove the company will remain committed for the longer term
- to state that company’s future depends on it
- to show that it was a deliberate action
My cynical take why people tie innovation with strategy is for the following
- not having to do anything immediately (as it is for the long-term)
- not having to do it as a habit (as it is done only once every year or decade)
- someone else (usually senior leadership) can be held responsible if it did not work
Innovation is the opposite of all the above 3, i.e. I have to do something, I have to do it regularly and if something goes wrong, I take personal responsibility, learn and start again with trying something else.
Now the call is simple, do you want to make innovation a habit, everyone’s everyday responsibility more like operations? or orphan it?