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Making case for systematic innovation in consulting

I am in the idea business for about 7 years now, usually my kitty is small in terms of budget to spend, management attention, and customer appetite to ideas. Problems/Opportunities are as always many and wide. Making this a green territory for the consultant in me. 3 realities that I face are pictured below. I will then pick reasons from each and make case for the consultant in you to learn a systematic innovation method this year. It is still not too late for a resolution.

First no one including you, your boss, his/her boss, their customer, his/her investor knows for sure which will be the greatest idea (since sliced bread, iPhone, facebook, flush toilet, the movable type, safety-pin, or whatever). Greatest here is one that gives max return, finds large customer base, impacts life, etc on the outcome side. So I go for safety with numbers, instead of the 2 large bets can I get 200 ideas and later ruthlessly eliminate, or make ideas robust socially from that base before investing. If I knew how to get from 2 to 200 ideas in say 4 hours.

Second, problems manifest as contradictions or trade offs. When I try to solve one problem I have only merely shifted its base to a different department, or another part of the system. Examples could be while increasing revenue there is a disproportionate increase in marketing costs as well, while scaling up operations fast there is also significant loss of critical substance/knowledge, by increasing hourly rates am I killing a customer account slowly, and more such combinations. I don’t want to compromise on anything really, we just yet don’t know how.

Third is on the search for the rare breed genius/creative person that all of us want in our team. My experience is hugely disappointing in this front, because I can never afford this “genius in residence” and wait for the eureka moment. Instead I take safety in history, all problems that can be solved, have already been solved (by all those dead geniuses I don’t have to pay for) and I just have to adapt the solutions for my situation. Again if only I knew how.

So in short here are the 3 different reasons why you need to add ‘systematic innovation’ to your consulting arsenal/portfolio,

  1. To take safety in large number of ideas
  2. To not compromise on outcomes or merely shift problems
  3. Not afford another unpredictable genius to solve problem that have been solved elsewhere

It does not matter much what that specific innovation method is, but Sensei is guaranteeing a sharper edge to you.

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2 thoughts on “Making case for systematic innovation in consulting

  1. I gave a extended version of this post as a talk at bcone.com Bangalore for their Celebrate Innovation relaunch event on Feb 13 2013. Overall I felt more like motivation speaker than innovation facilitator. Enjoyed it nevertheless.

  2. Pingback: Return of what in the world is triz? | Cognitive Noise

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