Yes we have heard some large board rooms loudly claiming “if we cant measure, we cant manage”. There are things that are inherently tough to measure but does not mean they are not important. Can the same board rooms claim “innovation”, “engagement”, “integrity”, “knowledge management”, “social media” are not important for their business, just because they cannot measure?
So the issue not about whether we can measure or not, but only broadening the nature of measures that will make sense for each one of them, not a number, not an index, not a ratio, may be yes to a collection of stories, how about a perception map, even fitness landscapes.
Look wide sometimes, not deep always to manage.