Defining Innovation in the Enterprise

I have over the years seen so many platitudes around innovation and leadership that I almost have ‘banner blindness‘ for them. A welcome change today when I read AG Lafley, CEO, P&G’s letter to shareholders back in 2008. By far this is one of the comprehensive definitions of “Innovation”, as it was written to shareholders which is a far more diverse demography than employees and the language shows. In case you are on this path to defining innovation or setting objectives or launching innovation programs, this is a great place to start. Thanks P&G…


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