Below 2 behaviors are common in the workplace that is necessary for every change agent to understand. They are critical to every change and system roll out.
Task avoidance behavior manifests as excuses even when there is agreement that the system or change is a worthwhile thing to try. There are many games like the Yes, but… that makes it difficult to spark action. To work around this issue, what I do typically is keep collecting excuses, and for each of the excuses find what “the precious” is, it could be time, effort, attention, presence among many others and gift them free.
Attention seeking is not really a problem, but it requires significant effort usually in the form of habits to sustain action. Social media actions like "like", +1 or transactional superlatives like "awesome" or even a simple "pat on the back", “Bravo” are undervalued. So to sustain attention it is necessary to come up with ideas that are high pedestal and keep coming up with ideas for different actions. If the prize or attention is easily gamed then it diminishes in value and no longer encourages action. So here the change agents’ job is to come up with large number of ideas using simple techniques like Forced Association, on what is available and direct attention to the action and not the pedestal.